Tequila is the only art we can drink,鈥� according to the Tequila Regulatory Council of Mexico. But how much does science contribute to this artisanal craft?
While tradition defines tequila, chemistry enhances it鈥攅nsuring quality, safety, and authenticity without altering its essence. Scientific advancements, particularly in analytical chemistry, have played a crucial role in improving the evaluation of tequila production while also helping producers navigate international trade barriers. Join Humberto G贸mez Ruiz from the Universidad Nacional Aut贸noma de M茅xico as he explores how cutting-edge analytical techniques, including isotopic analysis by CGIRMS, are evolving the certification of tequila. Learn how these innovations help protect Mexico鈥檚 most iconic spirit and secure its place in global markets.
What You Will Learn
- The agave-tequila production chain and why it鈥檚 more than just an artisanal process
- How analytical techniques help overcome trade barriers
- The role of analytical chemistry in certifying and protecting Mexican products
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What an attendee said about this ACS Webinar!

The webinar by Dr. Gomez on the analytical chemistry used to characterize听 the quality and authenticity of tequila was very interesting. The talk was informative and insightful, and a great example of problem solving.
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